All of the ladies that are single 61% of females in the united kingdom are happy to be single, compared to 49% of males

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This Saturday (11th November 2017), in the UK it seems it will be unattached women that will be celebrating the occasion as China gets set to mark Singles’ Day.

Mintel’s solitary Lifestyles British 2017 Report reveals that 61% of solitary females say these are typically pleased with their relationship status, in comparison to 49% of single men. Overall, it would appear that unattached Brits are in no rush to discover a partner. Up to 70% of singles in the UK say they will have not earnestly tried to look for a partner within the last few 12 months*, rising to 75% of women.

Today, 42% of Brits describe their relationship status as single**, while 58% say they have been in a relationship***. Of singles who possess tried to find a partner into the final year*, 68% used digital techniques, such as for instance a dating internet site or application, while 40% have seemed to meet up someone through buddies and 19% have actually attended activities. Meanwhile, just 6% have speed-dated.

Jack Duckett, Senior Customer Lifestyles Analyst at Mintel, stated:

“It is easy to assume that most singletons are earnestly buying partner; however, our data shows that this is not even close to always being the actual situation. Much of this reluctance to look for a partner may be related to the young increasingly prioritising their training, professions and monetary stability over being in relationships.”

Even though many aren’t actively searching for love, it seems that the solitary life can have its downsides, specially when it comes down to finances. Simply 36% of singles in the united kingdom state they feel economically secure, in comparison to 52% of those who’re in a relationship. More over, 29% of singletons include spending utility bills among their top three life style challenges, while 25% be worried about spending the rent/mortgage.

Societal pressures also prove challenging for all singletons. Over one in three (38%) singles worry about being alone, using this sentiment increasing among young singletons; 54percent of single 18-24s worry about being alone. As well as in the era of social networking, Mintel research discovers that 33% of singles say which they feel under pressure to help make their life appear more fulfilled than it really is.

Mintel research also highlights that for many people being in a relationship stays a symbol of maturity. Certainly, 54% of singles say they’re not where they are likely to be in life at how old they are, and 25% think their peers tend to be more grown up than they truly are.

“While attitudes towards marriage and relationships may have be liberal, there remains a societal focus on being partnered up and a sense of obligation to stay a relationship. For marketers, this paves the way for campaigns that counter this idea, and alternatively focus on the positive aspects of being single. From a perspective that is commercial there’s also scope for retailers in the united kingdom to consider capitalising in the increasingly popular Chinese festival-cum-ecommerce occasion Singles’ Day, taking place on 11th November.” Jack adds.

Finally, it would appear that those in relationships or that are married are far more confident solo that is doing than singletons. While 73% of those in relationships state they feel significantly or very confident visiting the cinema or theatre by themselves, this falls to simply 68% of singles. Furthermore, 61% of attached Brits say they’re confident eating out in a restaurant alone, when compared with 56% of singles.

“Singles’ reduced confidence in solamente activities could mirror the perception that these types of activities are only ideal for doing either as a few or as part of an organization. For leisure brands in specific, this underlines the opportunity to produce campaigns that can help to cut back the stigma surrounding doing activities such as heading out for dinner, or visiting the cinema alone, reframing these activities as providing valuable ‘me time’.” Jack concludes.

*12 months to 2017 july

**Single, separated, divorced or perhaps not cohabiting

***Married, in a civil partnership or living as married

Press review copies of Mintel’s solitary Lifestyles British 2017 Report and interviews with Jack Duckett, Senior Consumer Lifestyles Analyst at Mintel, can be obtained on demand from the press office.

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